Eloqua Contractor for Hire: Technical Eloqua Blog

Welcome to my Eloqua blog

Coming from a background in Eloqua development and marketing automation, here's where I provide insight into my career, my passions and my life.

Most of these posts are going to be inspired by real life Eloqua based situations that I am currently facing with clients. I am also going to review the different apps that I "integrate" with Eloqua and provide you with real life use cases for them. If anyone has anything they would like me to review or a situation they would like me to look into get in touch using the contact page and I will do my best to have a post up within about a week.

Agency Secrets: Types of Email Opt-ins for B2B Marketing

I get asked about email opt-ins constantly—and the truth is, this post has everything you need to get your head around it. Different countries have different rules, and yes, it does matter how you collect emails. But before you spend money on another agency meeting...

Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $3600, or if the work took more than 18-26 hours (3-4 working days) by a marketing automation agency, you might be paying far more than you should....

Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $1500, or if the work took more than 6-24 hours (2-3 working days) by a marketing automation agency, you might be paying far more than you should. Contact...

Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales

One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a one size fits all approach, which is a good first step and then never pick it back up. The other major problem I find with more mature clients is that...

Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?

Mar 1, 2025 | Eloqua Advanced

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...

Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?

Feb 1, 2025 | Eloqua Advanced

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...

Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales

Jun 17, 2024 | Lead Scoring

One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

Oct 7, 2023 | Eloqua Advanced

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums,...

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