Eloqua Contractor for Hire: Technical Eloqua Blog

Welcome to my Eloqua blog

Coming from a background in Eloqua development and marketing automation, here's where I provide insight into my career, my passions and my life.

Most of these posts are going to be inspired by real life Eloqua based situations that I am currently facing with clients. I am also going to review the different apps that I "integrate" with Eloqua and provide you with real life use cases for them. If anyone has anything they would like me to review or a situation they would like me to look into get in touch using the contact page and I will do my best to have a post up within about a week.

Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales

One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a one size fits all approach, which is a good first step and then never pick it back up. The other major problem I find with more mature clients is that...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums, campaigns, etc because contacts where coming to their website, navigating around and then submitting forms. After I helped them they no longer had a...

Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua

I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To help you better understand this new world I have put together this article. If you want to know more about it or have a project to integrate the two...

Eloqua Guide: How to use the Eloqua Sandbox

In the ever-evolving landscape of digital marketing, it's crucial to have a safe and controlled environment to test new strategies, campaigns, and configurations before implementing them in your live Eloqua instance. Eloqua offers a sandbox environment for this...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

Oct 7, 2023 | Eloqua Technical

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums,...

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