Here’s what’s on my mind.
Coming from a background in Eloqua development and marketing automation, here’s where I provide insight into my career, my passions and my life.
Most of these posts are going to be inspired by real life Eloqua based situations that I am currently facing with clients. I am also going to review the different apps that I “integrate” with Eloqua and provide you with real life use cases for them. If anyone has anything they would like me to review or a situation they would like me to look into get in touch using the contact page and I will do my best to have a post up within about a week.
Eloqua tactical: How to create your own Eloqua lead scoring model
Whilst I have focused on Eloqua for building out a lead scoring model all the content in this blog is relevant to any marketing automation platform. I have been on Eloqua lead scoring engagements with more clients than I choose to remember. When I start these...
Part 8: Enabling SFDC Eloqua integration auto synchs
This is part eight of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Enabling Auto Synchs Before enabling the SFDC integration, perform a thorough QA review of the components that have been configured To enable...
Part 7: Eloqua SFDC integration enablement & activity writing
This is part seven of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Enabling SFDC Integration Programs Your Eloqua database will contain three templated programs that are used in the SFDC Integration. Two of...
Part 6: SFDC / Eloqua data priority & account linkage
This is part six of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Configuring Data Priority Data Priority in Eloqua can be shared by multiple Data Sources, and determines whether Eloqua will update fields based on...
Part 5: Creating Eloqua SFDC custom web links
This is part five of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Creating SFDC Custom Weblinks The Eloqua-SFDC Integration includes the installation of Custom links to the SFDC Lead and Contact table. These...
Part 4: Configuring outbound Eloqua SFDC integration API calls
This is part four of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Configuring Outbound External API Calls These are the External Calls in a standard SFDC integration. Only three of these (Create Lead, Update...
Part 3: Configuring outbound Eloqua SFDC auto synchs
This is part three of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. Configuring Auto Synchs The fields to be mapped from SFDC to Eloqua are recorded within the SFDC Integration Field Mapping spreadsheet, in the...
Part 2: Preparing to use the native Eloqua SFDC integration
This is part two of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this link. In this part of my hands on how to you will learn everything you need to set up your inbound data using autosynchs on the Eloqua / SFDC native...
Part 1: Integrating Eloqua & SFDC using the native integration
The Eloqua SFDC Native integration connector At the production of this guide, Oracle has said that they will stop supporting the native Eloqua SFDC integration connector. Fear not - because I am here to help you. Personally I think the new Eloqua SFDC integration...
Designing an off the shelf lead nurture engine for Oracle
A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua. They essentially wanted me to architect what I had created when I...
Eloqua Training: 104 Creating Eloqua Landing Pages using the template editor
Creating Eloqua Landing Pages using the template editor 1 Introduction Landing pages are often the first significant part of a campaign that a contact will see. A contact may be directed to your landing page from a link in an email that was sent as part of a campaign....
Eloqua Blog: Lead Nurturing Markie – Runner Up
I am going to switch tack with some more theoretical posts rather than the technical ones. Before I begin though I feel it is appropriate to establish my credibility though in the field as a marketer. It was 2011 and I returned to work at Axios Systems back up in...
Best time to send email: Eloqua Send Time Optimization
As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The subject line The call to action Content personalization Send time Email send time is the one decision that is a problem for even the most experienced email...
Eloqua Blog: New Topics
It has come to the time of year where I need to ask you all what you want me to write about next. Please use the poll below to vote for the topics you want covered, you can also add your own topics... so...
Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App
Before we start, this post does have a sales pitch attached to it. My colleagues and I at P8ypus have put together an off the shelf Eloqua Salesforce integration migration product, for more information and to begin your migration process please visit the website...
Eloqua Training: 107 Eloqua Multi-Step Campaign
Introduction to sample case to create your Eloqua multi-step campaign Sometimes you are going to need to create a multistep campaign. The Eloqua campaign automation engine is arguably the most powerful one in existence. In this scenario you are going to be creating...
Eloqua Training: 108 Eloqua Reports & Dashboards
The Top 10 Eloqua Reports I often get asked by people, “Greg, what are your top ten out-of-the-box Eloqua reports?” So here you go, another playbook – enjoy! To read the full instructions provided by Oracle for all reports and functionality visit:...
Eloqua Development: Automatically add Query String to all pages links
Background to the problem One of the big problems that marketing has when it comes to using their analytics platforms is that essentially what they have found is that the way they have been setting up their web analytics software means that whenever a contact hits one...
Eloqua Training: 106 Eloqua Simple Email Send Playbook
106 Eloqua Simple Email Send Playbook Introduction A simple email send is a way that you can send out a one-off email without the use of campaign canvas. You can also use A/B split testing as well using this module very easily. A newsletter is a perfect example of why...
Eloqua Training: 105 Eloqua Segmentation
105 Segmentation Playbook OVERVIEW Eloqua segments are used for sending simple emails or pushing contacts into multi-step campaigns. They are groups of contacts that are generated through filters and contact lists. CREATE A NEW SEGMENT Navigate to Audience, then click...
Eloqua Devops: Free Eloqua devops certification course
Eloqua Devops crash course (DISCLAIMER - The examples used in here are satirical; past, present and future employers – I really enjoy my job and it’s more than a job to me but I have to let my sense of humour out once a while) By the end of this post you will be able...
Eloqua Practical: Eloqua / Workfront Integration
Integrating Eloqua with Workfront This article will teach you about how to integrate Eloqua with Workfront. Workfront is a web-based work management and project management software that features enterprise work management which is used for: issue tracking document...
Eloqua App Review: Relationship One Asset Name Generator
Relationship One asset name generator app This is seriously cool – a huge shout out the guys and gals at Relationship One. The Relationship One asset name generator app. The Eloqua Asset Name Generator app is used to standardize Eloqua assets such as: Campaigns...
Eloqua Blog: Developing an Eloqua naming convention generator tool
The Eloqua naming convention generator I had a reader ping me a message asking me if I could give them some advice on how to develop and Eloqua naming convention and a tool that they could use time and time again to generate the right name for any Eloqua asset every...
Eloqua Training: For beginners
Eloqua training for beginners I had a subscriber reach out to me thanking me for the training articles I have put together so far but they are a little earlier on in their Eloqua career so they asked if I could put together a basic fundamentals training package. ...
Eloqua App Review: Litmus App
Eloqua App Review: Litmus App Overall: Good bit of kit but not impressed at all by their pricing strategy I was recently asked a question from of my subscribers about how to integrate Litmus with Eloqua. Anonymous Subscriber – here is your reply and an overview for...
Should I launch an Eloqua Agency?
For a number of years before becoming an implementation specialist, I worked in and ran a number of agencies dealing with a multitude of Eloqua clients. Early next year I am very seriously considering launching an Eloqua only agency. I have a couple of questions I...
Eloqua Training: 103 Form Creation in Eloqua
Creating forms 1 Introduction Forms are an integral part of landing pages, they are the method employed through which users can transmit their data back to Eloqua and ultimately become leads for your sales team to follow up. This user guide has been developed...
Eloqua App Review: Form submit & how to stop it breaking!
One of the really handy features that Eloqua has is the form submit action that can be used on either Eloqua’s campaign canvas or program canvas. Essentially it allows you to package up information on a contact and submit is using an Eloqua form. Why would you want...
Eloqua Training: 102 Email Creation Using the Template Editor
102 Email Creation Using the Template Editor 1 Official Eloqua Documentation For generic Oracle documentation on the Email editor, please see here: https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/Emails/Emails.htm%3FTocPath%3DEmails%7C_____0 ...
Eloqua Blog: SMS & Eloqua
SMS & Eloqua I have recently been thinking about some small work I did with red cross in Norway. They very heavily used SMS and I sometimes wondered why they even selected Eloqua since pretty much all their outbound comms were by SMS. Previously I didn't think...
Eloqua Training: 101 Contact upload
1.1 Eloqua Contact Upload Overview There are two parts to a contact upload in Eloqua that that need to be considered: Contact upload Interest list association It is essential that you follow through with each of the procedures listed when importing contacts to the...
Eloqua Blog Question: What topics shall I cover next?
It's been ages since I last wrote an article and posted it to you but then again, I hope you haven't been chained to your desk all summer and you got to have some amazing summer adventures! I had a mixed summer but on the positive side am coming to the end of...
Eloqua Nightmares: My worst ever SFDC integration
This article isn’t so much an Eloqua technical how to guide. It is more a how NOT to guide when it comes to integration. This all comes from a true story which I wanted to share with you. Before I tell you the golden rule, I am going to give you the back story to...
Eloqua Picklists – ISO Code, EN, NL, FR, DE & ES Countries
Recently I have been working on form migrations and whilst this post will concentrate on Eloqua and Eloqua picklists it should be noted that you can use this list for any platform really. In Eloqua as with any other system, a picklist is a list with two columns: Name...
Making GA Data Usable in Eloqua
Welcome to part four of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want to read the entire solution guide from the first (thoroughly recommended) then you can find it here:...
Passing GA Data through Eloqua Forms
Welcome to part three of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want to read the first part of the guide (thoroughly recommended) then you can find it here:...
Eloqua / Google Analytics Integration
Welcome to part two of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want to read the first part of the guide (thoroughly recommended) then you can find it here:...
Setting up Google Analytics friendly campaign links
Whilst Eloqua reporting can provide you with some level of detail when it comes to reporting on your campaigns, like traffic coming in from social media, search and email it still leaves a lot of questions unanswered. More often than not I find that...
Add favicon and page title in the Eloqua responsive landing page builder
I am currently creating some Eloqua landing page templates for a client using the new (today is the 13th May 2019) Eloqua responsive landing page builder. First of all the new Eloqua landing page builder is really pretty cool – so well done to the Oracle...
Integrating 1 Instance of SFDC to 2 Instances of Eloqua
Integrating one instance of SFDC with unique, shared contact and lead objects into two instances of Eloqua. Scenario: We are currently using one instance of SFDC as a sales platform for two different business areas but both business areas have their own...
Automatically Deleting Contacts from Eloqua
Every now and then I have clients looking for a way to automatically delete contacts from Eloqua so today I’m going to share with you how. For those of you that have found this article but wonder why you would want to do this I will give you a back story...
Eloqua Tracking & Google Tag Manager
How to add Eloqua Tracking to Google Tag Manager in 60 seconds. One of the first things clients want to do when they start implementing Eloqua is to set up Eloqua Asynchronous web tracking so they can start gathering information about their contacts website visits....
Don't settle for anything other than perfection, contact me today.
