Part 1. Eloqua Implementation Post Smartstart
I am going to take you how I approach a full on Eloqua implementation. I am not however going to teach you how to do it. Big four and other, lesser consultancies take note – Do not ask me for how to guides or my documentation, this is how I make a living. If you want my services, hire me. Simple.
Oracle have just completed your smartstart, what next?
It doesn’t matter if you are migrating from another platform or starting a re-implementation after a number of years of ownership, both implementation and re-implementation have the same steps. My Eloqua implementation section will guide you through all the different steps and background programs you will need for a perfect implementation that will provide you with a solid base which will ensure the success of your marketing automation strategy moving forward.
Each Eloqua implementation line item will need careful consideration and I have developed off the shelf toolkits and guides that speed up out entire process. These are the same toolkits I continuously evolve with each Eloqua Implementation.
For your convenience I have also put together a number of background programs that you should implement in order to get the most out of all subsequent marketing automation initiatives.
Essential Eloqua Pre-Implementation Considerations
- Eloqua Architecture Documentation
- Eloqua Marketing Systems Overview
- Eloqua User Access Levels
Eloqua Core Implementation Setup
- Blocked Domains
- Eloqua User List
- Eloqua Asynchronous Web Tracking
- Eloqua Email Groups
- 3rd Party Web Tracking Integration
- Eloqua Naming Convention
- Eloqua Marketing Asset Foldering Structure
- Eloqua Central API User Maintenance
- Eloqua Contact Database Architecture
- Website Form Integration
- Eloqua Seed Lists
- Eloqua Email Templates for Marketing
- Automated Top-Level Eloqua Reporting
- Subscription Status Custom Object
Eloqua Implementation Essential Background Programs
- Hardbounce & Unsubscribe program
- Internal Marketing Email Validation Program
- Subscription Status Program
- Contact Activity Status Program
- Purchased List Expiry Program
- Email Frequency Program
- Contact Washing Machine Program
- Automated Persona Assignment Program
- Data Governance Program
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