Oracle have just completed your smartstart, what next?

It doesn’t matter if you are migrating from another platform or starting a re-implementation after a number of years of ownership, both implementation and re-implementation have the same steps.  My Eloqua implementation section will guide you through all the different steps and background programs you will need for a perfect implementation that will provide you with a solid base which will ensure the success of your marketing automation strategy moving forward.

Each Eloqua implementation line item will need careful consideration and I have developed off the shelf toolkits and guides that speed up out entire process.  These are the same toolkits I continuously evolve with each Eloqua Implementation.

For your convenience I have also put together a number of background programs that you should implement in order to get the most out of all subsequent marketing automation initiatives.

Essential Eloqua Pre-Implementation Considerations

• Eloqua Architecture Documentation
• Eloqua Marketing Systems Overview
• Eloqua User Access Levels

Eloqua Core Implementation Setup

• Blocked Domains
• Eloqua User List
• Eloqua Asynchronous Web Tracking
• Eloqua Email Groups
• 3^rd Party Web Tracking Integration
• Eloqua Naming Convention
• Eloqua Marketing Asset Foldering Structure
• Eloqua Central API User Maintenance
• Eloqua Contact Database Architecture
• Website Form Integration
• Eloqua Seed Lists
• Eloqua Email Templates for Marketing
• Automated Top-Level Eloqua Reporting
• Subscription Status Custom Object

Eloqua Implementation Essential Background Programs

• Hardbounce & Unsubscribe program
• Internal Marketing Email Validation Program
• Subscription Status Program
• Contact Activity Status Program
• Purchased List Expiry Program
• Email Frequency Program
• Contact Washing Machine Program
• Automated Persona Assignment Program
• Data Governance Program