by Gr3g5ta | Jun 17, 2024 | Lead Scoring
Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a one size fits all approach,...
by Gr3g5ta | Oct 7, 2023 | Eloqua Technical
Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion. I got asked by a subscriber how they could track UTM parameters on the first touch to their...
by Gr3g5ta | Oct 7, 2023 | Eloqua Technical
Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To help you better understand this new world I have put together this article. If you...
by Gr3g5ta | Sep 28, 2023 | Eloqua Technical
Eloqua Guide: How to use the Eloqua Sandbox In the ever-evolving landscape of digital marketing, it’s crucial to have a safe and controlled environment to test new strategies, campaigns, and configurations before implementing them in your live Eloqua instance....
by Gr3g5ta | Aug 23, 2023 | Eloqua Technical
Eloqua Progressive Profiling 3: Hiding standard fields when you have the data When an Eloqua landing loads, provided the user has the Eloqua cookie set, their information is automatically populated which gives you something to play with. The third part part is what I...