MARKETING AUTOMATION

TECHNOLOGY

  • Eloqua
  • ExactTarget
  • Pardot
  • Salesforce CRM
  • Silverpop Engage (IBM)

CONSULTING

  • Lead Scoring
  • Lead Nurture
  • Implementation
  • CRM Integration
  • Training

WORK EXPERIENCE

SENIOR ELOQUA CONSULTANT

PwC, London, United Kingdom, September 2017 – December 2018

I am currently working onsite alone on a re-implementation of Oracle Eloqua after KPMG and Oracle
failed. I cannot disclose the client on this CV but I am happy to talk about it over the phone. Over and
above the typical full implementation my duties included:

  • Full Eloqua Solution Architecture
  • Analysing business requirements and translating them into solution design documents so Eloqua
    developers could work on them, this included assessing time to complete tasks and checking
    developer work
  • Heavy integration work into two CRMs
  • Designing and implementing with marketing fully automated marketing campaigns for each stage
    of the buying cycle

SENIOR ELOQUA DEVELOPER

Deloitte, UK & Norway, August 2015 – June 2017

I was the lead business analyst, consultant, and developer for three large Oracle Eloqua implementations.

  • BT – Oracle Markie Winner (Rapid Marketing Transformation)
  • Vodafone – Oracle Markie Runner Up (Best Marketing Ecosystem)
  • DNV GL

IMPLEMENTATION CONSULTANT

Eurostar, UK, January 2015 – August 2015

I lead the technical implementation of ExactTarget after a migration from Silverpop and developed the
email marketing team / processes so that they were self-sufficient and no longer needed to use agencies
for the build / send of their outgoing email communications. Specific tasks included:

  • Architecting the migration of transaction emails to ExactTarget
  • Development of user journeys through Journey Builder this included the full Lyon South of France campaign
  • Mapping Integration

MARKETING AUTOMATION CONSULTANT

Bluewolf, UK, June 2014 – January 2015

My major client was Aberdeen Asset Management. My main role was to develop custom, bespoke
solutions around their SFDC / Eloqua integration.

GROUP MANAGER – MARKETING AUTOMATION

MarketOne International, UK, May 2012 – January 2014

I used run the Eloqua Managed Services department. I had 6 people in my team and we were responsible
for all Eloqua work in several different clients’ instances which included solution architecture and writing
up all statements of work. My managerial highlights included reducing headcount by half whilst increasing
throughput through personal development. My non-managerial highlights included:

  • Sony – Redesigned/Rebuilt new lifecycle programs for the videographer customer segment. The original
    campaign took MarketOne nearly 6 months to build. It took me one month to build the new one.
  • Eaton Electrical – Architected/Built German double opt in procedure, Migrated four countries from the
    LBI platform to Eloqua. Architected 12 Month lead nurture program, designed & built Lead scoring
    program
  • Oracle – Architected off the shelf partner marketing engine
  • WorldPay – Architected a commercial marketing engine through integrating DemandBase, Live chat,
    Oracle CRM, Oracle Eloqua Marketing Suit and a 12 month demand program to feed the engine.
    Other clients include: ReturnPath, CPA Global, AutoDesk, ServiceNow

MARKETING CAMPAIGN MANAGER

Axios Systems, UK, June 2011 – May 2012

I was standing in as the Global Marketing Manager. I had 8 direct reports, a Design Team of 2 and a
webmaster at my disposal. I reshaped the entire marketing operation. Highlights included:

  • Developing custom KPI reporting in Salesforce
  • Developing 12 month global marketing plan
  • Implementing a lead scoring system
  • Developing sales enablement
  • Aligning sales & marketing through shared metrics
  • Runner up Oracle Markie 2012 for best lead nurture campaign EMEA

ACCOUNT MANAGER

Silverpop, UK, September 2010 – February 2011

East Coast Railways – I was responsible for building all East Coast dynamic content emails and ensuring
that the correct data (CRM segmentation push method) prior to send was being pulled over.
British Gas – Consolidated their database, developed multi channel service and marketing campaigns
utilizing Email, SMS, Direct Mail and finally call centre. Multi touch marketing campaigns were developed
to decrease use of the call centre. Integrated web tracking set up and behavioural campaigns were
initiated, the best success was triggered emails during cart abandonment whilst on cross sell campaigns.
Freemans Grattan Holdings – Technical Implementation & 1 day turnaround.
Other clients included Inter Tops, Stan James, Littlewoods Shopdirect, 888.com

EDUCATION

MSc Digital Marketing

University of Huddersfield, October 2007 – October 2008

Hire an Eloqua expert today

Now that you know what I’ve done and what I could do for you, feel free to reach out and start a conversation. I always enjoy speaking with passionate business owners about their needs.

Don't settle for anything other than perfection, contact me today.

© , Greg Staunton.