Eloqua Partner
If you are looking for an Eloqua partner you have come to the right place. It is a daunting task selecting the right Eloqua partner too. First of all you have different Eloqua partner tiers. Then you need to know what it is you are looking for so you don’t burn budget.
What does and Eloqua partner tier mean?
It means how much money the Eloqua partner pays Oracle for their tier, it is not a reflection of the developer or consultant you have, they are interchangeable. Look at me. I have and sometimes still work for Oracle Diamond tier partners. If you engage in my services through one of them you will pay double or treble.
I work on conjunction with an Eloqua full service agency called Pl8ypus I have founded to provide you with the perfect Eloqua partner with two services which overlap:
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Eloqua Campaign Delivery
If you choose us as your Eloqua partner, your end to end campaign production service will be carried out by Pl8ypus, a full service agency that I have setup which will deal with developing all your campaign assets, setting them up, scheduling them and finally reporting on them. I have set the Eloqua campaign delivery process up using a ticketing system as the backbone using my experiences working in various different agencies to give you an unparalleled experience. You will simply upload your briefing document to the client services portal and be able to see at a glance, exactly which stage of delivery each asset and campaign is at whilst being able to see your up to the minute invoice for services rendered. The services you can expect are:
Client Portal
You will login into the client portal where you will be able to upload briefs for new campaigns, see the exact status of each Eloqua campaign or asset you have requested and see an up to the minute invoice.
Dedicated Eloqua Expert
No more program managers – the person who builds your assets is also the person you will talk to on the phone. Trust, honesty and integrity can only be achieved through personal relationships.
Eloqua Asset Creation
Your assigned developer will create all your Eloqua emails, landing pages, forms within 3 days of you uploading your campaign brief to the custom portal. An automated workflow will provide an audit channel and streamline asset delivery.
Eloqua Campaign Design
Your Eloqua campaign will either be setup using a pre-agreed template, for example a webinar campaign or we will create a custom workflow. This will then be fully tested to ensure no unwanted surprizes.
Eloqua Segmentation
Our team will prepare the data in whichever format you choose, provide you with a data count that you will approve and then your Eloqua campaign is launched.
Eloqua Custom Projects
Sometimes there will come a time that custom Eloqua work is required; this ranges any topics over and above typical day to day activities. Whilst it is possible to request my services on a one off basis, I have found that my clients like to use me on an ad hoc basis.
Here are some of my Eloqua blog posts
Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales
One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a one size fits all approach, which is a good first step and then never pick it back up. The other major problem I find with more mature clients is that...
Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.
I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums, campaigns, etc because contacts where coming to their website, navigating around and then submitting forms. After I helped them they no longer had a...
Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua
I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To help you better understand this new world I have put together this article. If you want to know more about it or have a project to integrate the two...
Eloqua Guide: How to use the Eloqua Sandbox
In the ever-evolving landscape of digital marketing, it's crucial to have a safe and controlled environment to test new strategies, campaigns, and configurations before implementing them in your live Eloqua instance. Eloqua offers a sandbox environment for this...
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Now you know my Eloqua SFDC integration approach, let’s talk about what you need me for.