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Lead Scoring Articles

Eloqua tactical: How to create your own Eloqua lead scoring model

Whilst I have focused on Eloqua for building out a lead scoring model all the content in this blog is relevant to any marketing automation platform. I have been on Eloqua lead scoring engagements with more clients than I choose to remember.  When I start these...

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Learn how to build CMO dashboards with Eloqua data in SFDC

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