Eloqua Blog: Developing an Eloqua naming convention generator tool

Nov 26, 2019

The Eloqua naming convention generator

I had a reader ping me a message asking me if I could give them some advice on how to develop and Eloqua naming convention and a tool that they could use time and time again to generate the right name for any Eloqua asset every time.

I will break this post down into four parts.

  • What is an Eloqua naming convention
  • Eloqua naming convention example
  • How to design your Eloqua naming convention
  • Setting up an Excel document that will allow you to test your Eloqua naming convention

What an Eloqua naming convention is

An Eloqua naming convention is a methodology for naming the different assets that you have within Eloqua.  A solid Eloqua naming convention will help you:

  • Organize your Eloqua assets
  • Help you search for Eloqua assets
  • Get the most out of Eloqua reporting

I would recommend that once you have a good Eloqua naming convention set up, if you already have a used instance you back track and rename all your Eloqua assets.

Over the years I have seen several different naming conventions.  There is no one size fits all approach so you will need to find what is good for your business, which will be trial and error alongside compromise and agreement.

Top tip – keep it short!  You only have a finite space when it comes to asset names in the platform and you don’t want to have to drag the name column to the right, enlarging it every time you are looking for an asset.

Eloqua naming convention example

There is no one size fits all approach when it comes to Eloqua naming conventions, I have seen a great number.  As above in top tips I would recommend making it as short as possible.

Typical things I have seen in a naming convention are:

  • Financial year
  • Quarter
  • Region
  • Campaign type
  • Campaign name/ID
  • Asset type
  • Number

Using the afore mentioned headings for your naming convention you would come up with a table that looks something like this: (Please note I have back tracked financial year for assets built before this year)

Financial Year Quarter Region Campaign Type Campaign ID Asset Type Number
17 H1 NA A {Enter} EM {Enter}
18 H2 SA B   LP  
19 H3 EU C   FM  
20 H4 ME D   SMS  
21   AF E   DM  
    AP F      

Campaign ID could either be a name or a number generated from another place.  Number is the number of the asset.  For example, EM1 would be Email 1, etc.

The Asset type list does not just need to be marketing assets.  You could include any asset in Eloqua and give it a shortcode.

Let’s imagine that we have a webinar campaign.  In this example the campaign shortcode for webinar is B, the Campaing ID is also 25071713.  As we all know a webinar requires several assets to market it.  The table below details each of the asset types and the corresponding Eloqua name.

Marketing Asset Eloqua Name
Eloqua Landing Page to house form 19_H3_EU_B_25071713_LP1
Eloqua Form 19_H3_EU_B_25071713_FR
Eloqua landing page for thank you page 19_H3_EU_B_25071713_LP2
Eloqua multistep campaign 19_H3_EU_B_25071713_CM
Email invitation 19_H3_EU_B_25071713_EM1
Email non-responder 19_H3_EU_B_25071713_EM2
Email confirmation 19_H3_EU_B_25071713_EM3
Email reminder 1 19_H3_EU_B_25071713_EM4
Email reminder 2 19_H3_EU_B_25071713_EM5
Post event email (thank you for coming) 19_H3_EU_B_25071713_EM6
Post event email (sorry you couldn’t attend) 19_H3_EU_B_25071713_EM7

I have seen all sorts of variants – whatever works for you AND you can get signed off, that’s the right choice.


How to design your Eloqua naming convention

There is no right way to design an Eloqua naming convention but there is certainly a wrong way if you add too much complexity – hopefully the above example will help guide you in developing.

To begin designing your Eloqua naming convention think about several different column headings like you have seen above, then fill them out.  Soon you will fin what works for you.  Once you have a list in a similar format to the table able you need to build it out in an Eloqua naming convention spreadsheet.  This will help you with getting users to test it, give you their feedback and ultimately update and get your Eloqua naming convention approved.


Setting up and Excel document that will allow you to test your Eloqua naming convention

I have a naming convention tool which you can download by entering your email address below and it will be sent to you immediately and then you can follow the rest of these steps.

Once you have downloaded the Eloqua naming convention tool you will find it comes on two worksheets, the first is the copyright notice which I insist you read thoroughly before using 😊.

On the second worksheet you will find the excel based Eloqua naming convention generator tool.  There are three parts to this.

The First part is the actual Eloqua name generator.  When you build this out you will just need to change the headings in row 7.

The second part is the instructions.  You will only need to change the bullet points.

Finally you will need to add in the column headings and the values you want displayed in the different drop downs on row 32.

To use the Eloqua naming convention tool simply select the value you want in the drop downs and fill in the blank spaces.

And you will get your Eloqua name for the different Eloqua asset.

Once this is set up you will need to send it round and get people to eventually sign off your naming convention.  Now that you have created your Eloqua naming convention why not install an app so you can build our Eloqua asset names directly in the platform?

Eloqua App Review: Relationship One Asset Name Generator

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