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Eloqua Persona Development: Return Path Case Study

What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy). Eloqua Personas are different from marketing...

Eloqua Feature: Eloqua form spam protection

There is hell and then there is another place below hell.  That is where those pesky little spambots live during the day coming out at night to wreak havoc on your forms filling your lead que with promises of bitcoin riches, SEO expert claims and other such nonsense....

Best time to send email: Eloqua Send Time Optimization

As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The subject line The call to action Content personalization Send time Email send time is the one decision that is a problem for even the most experienced email...

Eloqua Blog: New Topics

It has come to the time of year where I need to ask you all what you want me to write about next.  Please use the poll below to vote for the topics you want covered, you can also add your own topics...  so...

Learn how to build CMO dashboards with Eloqua data in SFDC

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