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Email Bloopers, 5 funny stories & what to do if it goes wrong

​Email marketing is great, the chances are if you are reading this you work in the field of email marketing.  As you know things can go wrong and when they do go wrong they can go seriously wrong. In this article I am going to give you 5 stories I have either done...

Eloqua Blog: Progressive Profiling and Cookie Opt-out

As more and more privacy laws creep in around the world you may be facing yourself with the dilemma of having to allow contacts to opt out of your Eloqua cookie getting dropped so you can track their website activity.  I was asked an interesting question the other...

Eloqua Alert: Apple privacy update kills open rate

Eloqua Alert:  Apple’s email privacy announcement means you need to rethink your email strategy   What is Apple’s latest privacy announcement? Apple have just announced that they are going to be introducing a number of new privacy features and for Eloqua users...

Eloqua Persona Development: Return Path Case Study

What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy). Eloqua Personas are different from marketing...
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