Eloqua Blog: New Topics
It has come to the time of year where I need to ask you all what you want me to write about next. Please use the poll below to vote for the topics you want covered, you can also add your own topics… so…
Agency Secrets: Types of Email Opt-ins for B2B Marketing
I get asked about email opt-ins constantly—and the truth is, this post has everything you need to get your head around it. Different countries have different rules, and yes, it does matter how you collect emails. But before you spend money on another agency meeting...
Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?
Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $3600, or if the work took more than 18-26 hours (3-4 working days) by a marketing automation agency, you might be paying far more than you should....
Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?
Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $1500, or if the work took more than 6-24 hours (2-3 working days) by a marketing automation agency, you might be paying far more than you should. Contact...
Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.
I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums, campaigns, etc because contacts where coming to their website, navigating around and then submitting forms. After I helped them they no longer had a...
Thanks, this website is extremely beneficial.