Eloqua Blog: New Topics
It has come to the time of year where I need to ask you all what you want me to write about next. Please use the poll below to vote for the topics you want covered, you can also add your own topics… so…
Email Bloopers, 5 funny stories & what to do if it goes wrong
Email marketing is great, the chances are if you are reading this you work in the field of email marketing. As you know things can go wrong and when they do go wrong they can go seriously wrong. In this article I am going to give you 5 stories I have either done...
Eloqua Blog: Progressive Profiling and Cookie Opt-out
Eloqua Alert: Apple privacy update kills open rate
Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy What is Apple’s latest privacy announcement? Apple have just announced that they are going to be introducing a number of new privacy features and for Eloqua users...
Eloqua Persona Development: Return Path Case Study
What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy). Eloqua Personas are different from marketing...
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