Eloqua Advanced Articles

Agency Secrets: Types of Email Opt-ins for B2B Marketing

I get asked about email opt-ins constantly—and the truth is, this post has everything you need to get your head around it. Different countries have different rules, and yes, it does matter how you collect emails. But before you spend money on another agency meeting...

Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $3600, or if the work took more than 18-26 hours (3-4 working days) by a marketing automation agency, you might be paying far more than you should....

Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $1500, or if the work took more than 6-24 hours (2-3 working days) by a marketing automation agency, you might be paying far more than you should. Contact...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums, campaigns, etc because contacts where coming to their website, navigating around and then submitting forms. After I helped them they no longer had a...

Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?

Mar 1, 2025 | Eloqua Advanced

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...

Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?

Feb 1, 2025 | Eloqua Advanced

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

Oct 7, 2023 | Eloqua Advanced

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums,...

Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua

Oct 7, 2023 | Eloqua Advanced, Eloqua CRM Integration

I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To...

Eloqua Guide: How to use the Eloqua Sandbox

Sep 28, 2023 | Eloqua Advanced

In the ever-evolving landscape of digital marketing, it's crucial to have a safe and controlled environment to test...

Eloqua Progressive Profiling 3: Hiding standard fields when you have the data

Aug 23, 2023 | Eloqua Advanced

When an Eloqua landing loads, provided the user has the Eloqua cookie set, their information is automatically...

Eloqua Progressive Profiling 2: Resetting the form if the email address is wrong

Aug 23, 2023 | Eloqua Advanced

I like to break form questions down into into four parts. When an Eloqua landing loads, provided the user has the...

Eloqua Progressive Profiling 1: What is it?

Aug 23, 2023 | Eloqua Advanced

Most clients I have ask me how they can quickly start doing Eloqua progressive profiling on their Eloqua landing...

Eloqua Blog: Progressive Profiling and Cookie Opt-out

Aug 12, 2021 | Eloqua Advanced

As more and more privacy laws creep in around the world you may be facing yourself with the dilemma of having to allow...

Eloqua Alert: Apple privacy update kills open rate

Jun 23, 2021 | Eloqua Advanced, Email Marketing

Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy What is Apple’s...

Eloqua Persona Development: Return Path Case Study

Jun 14, 2021 | Client: ReturnPath, Eloqua Advanced, Lead Nurture

What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of...

HMH: Eloqua campaign reporting on SFDC Dashboards

Jun 11, 2021 | Client: HMH, Eloqua Advanced, Eloqua Reporting

Client Challenge HMH approached Automate2Revenue who I was contracted to with the following objectives: Deliver SFDC...

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