Eloqua Advanced Articles

Agency Secrets: Types of Email Opt-ins for B2B Marketing

I get asked about email opt-ins constantly—and the truth is, this post has everything you need to get your head around it. Different countries have different rules, and yes, it does matter how you collect emails. But before you spend money on another agency meeting...

Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $3600, or if the work took more than 18-26 hours (3-4 working days) by a marketing automation agency, you might be paying far more than you should....

Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?

Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than $1500, or if the work took more than 6-24 hours (2-3 working days) by a marketing automation agency, you might be paying far more than you should. Contact...

Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.

I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums, campaigns, etc because contacts where coming to their website, navigating around and then submitting forms. After I helped them they no longer had a...

Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua

Oct 7, 2023 | Eloqua Advanced, Eloqua CRM Integration

I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To...

Eloqua Guide: How to use the Eloqua Sandbox

Sep 28, 2023 | Eloqua Advanced

In the ever-evolving landscape of digital marketing, it's crucial to have a safe and controlled environment to test...

Eloqua Progressive Profiling 3: Hiding standard fields when you have the data

Aug 23, 2023 | Eloqua Advanced

When an Eloqua landing loads, provided the user has the Eloqua cookie set, their information is automatically...

Eloqua Tool: Eloqua Blind Form Submit Tool

Jun 7, 2021 | Eloqua Advanced

Using the tutorial I have created here: https://greg-staunton.com/eloqua-blind-form-submit add in the different things...

Eloqua Training 2.0: Eloqua Blind Form Submit

Jun 6, 2021 | Eloqua Advanced, Eloqua Training

I quite often get asked during implementations for functionality over and above clickthroughs on emails or request...

Eloqua Feature: Eloqua form spam protection

Jun 3, 2021 | Eloqua Advanced, Eloqua App Review

There is hell and then there is another place below hell. That is where those pesky little spambots live during the...

Designing an off the shelf lead nurture engine for Oracle

May 17, 2020 | Eloqua Advanced, Lead Nurture

A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to...

Eloqua Blog: Lead Nurturing Markie – Runner Up

Mar 23, 2020 | Eloqua Advanced, Lead Nurture

I am going to switch tack with some more theoretical posts rather than the technical ones. Before I begin though I...

Best time to send email: Eloqua Send Time Optimization

Mar 23, 2020 | Eloqua Advanced, Eloqua App Review

As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The...

Eloqua Blog: New Topics

Mar 4, 2020 | Eloqua Advanced

It has come to the time of year where I need to ask you all what you want me to write about next. Please use the poll...

Eloqua Development: Automatically add Query String to all pages links

Feb 13, 2020 | Eloqua Advanced

Background to the problem One of the big problems that marketing has when it comes to using their analytics platforms...

Eloqua Devops: Free Eloqua devops certification course

Jan 28, 2020 | Eloqua Advanced

Eloqua Devops crash course (DISCLAIMER - The examples used in here are satirical; past, present and future employers –...

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