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Lead Nurture Articles

Eloqua Lead Nurture: Deltek Case Study

In early 2013, Deltek launched the “In Hand” integrated campaign aiming to generate leads from a list of 100 top prospects from the professional services sector – predominantly within architecture and engineering, marcoms and IT consulting firms. High impact direct...

Eloqua Persona Development: Return Path Case Study

What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy). Eloqua Personas are different from marketing...

Eloqua Blog: How many of you are using Eloqua… Or something else?

Thank you for voting! In a few weeks I will publish the results and your vote will help me to write the best articles I can so I don't leave any of you out. Once again thank you for being subscribers!  Let's smash 2021 together!

Designing an off the shelf lead nurture engine for Oracle

A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua. They essentially wanted me to architect what I had created when I...
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