Eloqua Blog: How many of you are using Eloqua… Or something else?

Feb 11, 2021

Thank you for voting!

In a few weeks I will publish the results and your vote will help me to write the best articles I can so I don’t leave any of you out.

Once again thank you for being subscribers! Let’s smash 2021 together!

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Eloqua Lead Nurture: Deltek Case Study

by Gr3g5ta | Jun 19, 2021 | Client: Deltek, Lead Nurture

In early 2013, Deltek launched the “In Hand” integrated campaign aiming to generate leads from a list of 100 top prospects from the professional services sector – predominantly within architecture and engineering, marcoms and IT consulting firms. High impact direct...

Eloqua Persona Development: Return Path Case Study

by Gr3g5ta | Jun 14, 2021 | Client: ReturnPath, Eloqua Advanced, Lead Nurture

What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of people with shared behaviors, goals, pain points, and delighters (things that can make them happy). Eloqua Personas are different from marketing...

Designing an off the shelf lead nurture engine for Oracle

by Gr3g5ta | May 17, 2020 | Eloqua Advanced, Lead Nurture

A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua. They essentially wanted me to architect what I had created when I...

Eloqua Blog: Lead Nurturing Markie – Runner Up

by Gr3g5ta | Mar 23, 2020 | Eloqua Advanced, Lead Nurture

I am going to switch tack with some more theoretical posts rather than the technical ones. Before I begin though I feel it is appropriate to establish my credibility though in the field as a marketer. It was 2011 and I returned to work at Axios Systems back up in...

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