Eloqua Tracking & Google Tag Manager
How to add Eloqua Tracking to Google Tag Manager in 60 seconds.
One of the first things clients want to do when they start implementing Eloqua is to set up Eloqua Asynchronous web tracking so they can start gathering information about their contacts website visits.
For those of you that don’t know what Eloqua Asynchronous web tracking is here a link to the Oracle documentation.
When you go into settings and request it, Eloqua gives you some standard out-of-the-box tracking script which they then advise you to add to the head of each website page you want to track. This works perfectly until someone from the web team says, we use Google Tag Manager, can we add it to that?
Usually the Eloqua Admin will say sure, and hand over the tracking script.
This is where the problem starts. If you just add the tracking script as it comes it won’t work. Google Tag manager doesn’t recognize some of the code that Eloqua tracking script uses. Rather than go into the details of why it doesn’t work I’ll give you the fix.
Guide: Adding Eloqua Tracking Script to Google Tag Manager
Step 1. Download your Eloqua tracking script from Eloqua.
Get your Eloqua tracking script. Assets > Website Setup > Tracking
Click on Generate Visitors Tracking Scripts
Finally click on Generate at the bottom right part of the page. Eloqua will send you your tracking script to your email address. When you get it, make sure you unzip the zip file properly. Don’t just open the folder and drag the text file with the Eloqua tracking script onto your desktop. Occasionally it throws errors for some reason when you do this.
Step 2. Eloqua Tracking Script Modification
Open up your Eloqua Tracking Script in Notepad or an HTML editor. You will now see your Eloqua Tracking Script.
You need to replace the last two lines of the Eloqua tracking script with a single line of code.
You now have your modified ELoqua Tracking Script ready for Google Tags.
Step 3. Send to Web Team
Send you modified Eloqua tracking script to your web team so they can add it to a new Custom HTML tag in your Google Tag Manager Container. Once complete you need to set the tag to fire when the DOM is loaded.
You have now added Eloqua Tracking Scripts to Google Tag Manager:
Background to the problem One of the big problems that marketing has when it comes to using their analytics platforms is that essentially what they have found is that the way they have been setting up their web analytics software means that whenever a contact hits one...