For a number of years before becoming an implementation specialist, I worked in and ran a number of agencies dealing with a multitude of Eloqua clients. Early next year I am very seriously considering launching an Eloqua only agency. I have a couple of questions I would like to ask you as part of my marketing research.
Eloqua agency name
I have three different names that I am toying with:
Platypus Easy name, marketing giveaways are easy!
Blackjack16 A lot of history here, was my callsign in Afghanistan
January11 The date that Eloqua was incorporated, good story
What should my Eloqua agency be called?
Platypus 50%, 49 votes
49 votes50%
49 votes - 50% of all votes
January11 11%, 11 votes
11 votes11%
11 votes - 11% of all votes
Blackjack16 10%, 10 votes
10 votes10%
10 votes - 10% of all votes
Staunton Eloquence*9%, 9 votes
9 votes9%
9 votes - 9% of all votes
Simply Eloquance*6%, 6 votes
6 votes6%
6 votes - 6% of all votes
Puppy Media*3%, 3 votes
3 votes3%
3 votes - 3% of all votes
Not sure of the relevance of platymus but better than the rest*3%, 3 votes
3 votes3%
3 votes - 3% of all votes
Platypus is ok... but another idea maybe you can work on is combining 11 and Eloqua - "Eloven" "E11ven" or something like this.*3%, 3 votes
3 votes3%
3 votes - 3% of all votes
Jaggy Saville*2%, 2 votes
2 votes2%
2 votes - 2% of all votes
Platypus is a digital agency, based in London. In that case puppy media.*1%, 1 vote
1 vote1%
1 vote - 1% of all votes
TripleOne? I'd probably stay away from war...*1%, 1 vote
1 vote1%
1 vote - 1% of all votes
Total Votes: 98
November 14, 2019
* - added by visitor
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You or your IP had already vote.
Eloqua agency pricing
I will have fully transparent pricing based off a rate card. Each line item will have a length of time allocated to it, i.e email build: 1.5 hours.
How much should Eloqua services be charged at?
£90 p/h 57%, 51 vote
51 vote57%
51 vote - 57% of all votes
£120 p/h 25%, 22 votes
22 votes25%
22 votes - 25% of all votes
£60 p/h 18%, 16 votes
16 votes18%
16 votes - 18% of all votes
Total Votes: 89
November 14, 2019
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You or your IP had already vote.
Pre-launch customers
I am going to be using technology to make the user experience much better, imagine the simplicity of ordering a pizza, you can see precisely what stage things are at from order processing the delivery. That’s what you will get with my agency. You will also be able to see at a glance how much you have spent that month and exactly on what. Optimistically there will be no teething problems but realistically there may well be.
What type of discount and for how long do you think are acceptable for customers who sign pre-launch?
Discount
20% 56%, 52 votes
52 votes56%
52 votes - 56% of all votes
10% 24%, 22 votes
22 votes24%
22 votes - 24% of all votes
30% 20%, 19 votes
19 votes20%
19 votes - 20% of all votes
Total Votes: 93
November 14, 2019
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You or your IP had already vote.
Length of time
6 months after launch 46%, 42 votes
42 votes46%
42 votes - 46% of all votes
12 months after launch 34%, 31 vote
31 vote34%
31 vote - 34% of all votes
Until Launch 16%, 15 votes
15 votes16%
15 votes - 16% of all votes
Lifetime 3%, 3 votes
3 votes3%
3 votes - 3% of all votes
Total Votes: 91
November 14, 2019
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You or your IP had already vote.
Non-Recruiters only
Do you use an external agency for Eloqua help right now?
No 55%, 46 votes
46 votes55%
46 votes - 55% of all votes
Not using eloqua now*25%, 21 vote
21 vote25%
21 vote - 25% of all votes
Yes 19%, 16 votes
16 votes19%
16 votes - 19% of all votes
I have no idea what eloqua is....*1%, 1 vote
1 vote1%
1 vote - 1% of all votes
Total Votes: 84
November 14, 2019
* - added by visitor
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You or your IP had already vote.
Do you think I should I take this step and launch an Eloqua only agency?
Yes 75%, 62 votes
62 votes75%
62 votes - 75% of all votes
No 25%, 21 vote
21 vote25%
21 vote - 25% of all votes
Total Votes: 83
November 14, 2019
×
You or your IP had already vote.
How do you want my Eloqua agency to operate?
This is a contentious issue. Personally, I strongly believe all work should be carried out on your account at the office in Britain and you should have access to the person doing the work, not a program manager. Other highly reputable agencies, my competition, prefer offshoring at $30 per hour, charging you a markup which keeps costs low and gives you an onshore account manager to over see things.
Where do you want business to be conducted?
Onshore for program management/consultant / Offshore for development 42%, 33 votes
33 votes42%
33 votes - 42% of all votes
Onshore - all of it 32%, 25 votes
25 votes32%
25 votes - 32% of all votes
I don't care - I just want a low price 17%, 13 votes
13 votes17%
13 votes - 17% of all votes
Do the job well. Doesn’t matter who does it. If you have a simplified rate card the rest doesn’t matter.*9%, 7 votes
7 votes9%
7 votes - 9% of all votes
Total Votes: 78
November 14, 2019
* - added by visitor
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You or your IP had already vote.
How do you want our internal structure to work?
I want to speak to the person working on my account not a program manager 61%, 46 votes
46 votes61%
46 votes - 61% of all votes
I would be happy with both*27%, 20 votes
20 votes27%
20 votes - 27% of all votes
I like having a separate program manager from the dev team 12%, 9 votes
9 votes12%
9 votes - 12% of all votes
Total Votes: 75
November 14, 2019
×
You or your IP had already vote.
Recruiters only
Would you be happy working with an agency and updating your contracts accordingly, dealing with me alone when it comes to contractor style jobs?
Yes 96%, 27 votes
27 votes96%
27 votes - 96% of all votes
No 4%, 1 vote
1 vote4%
1 vote - 4% of all votes
Total Votes: 28
November 14, 2019
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You or your IP had already vote.
Thank you for voting – If you are interested in hearing more please use the link below to learn more about becoming a pre-launch customer.
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2 Comments
Tim King
on November 20, 2019 at 11:55 am
Not sure Greg, don’t see much appetite for Eloqua these days, since the acquisition by Oracle, Marketo is definitely the preferred partner and blends with more CRM systems.
I have had another two feedbacks very similar to yours Tim. I don’t know what Oracle are up to… They are improving their product and it is still really awesome but it doesn’t look like they are doing that much marketing of it. I guess the new strategy must be bundle it up and get their ERP clients to buy it and then implement it. I think it is sad because it really is an awesome product. Hell, if Eloqua managed to make me leave the army it must have something to it. I think for now I want to remain niche, I have been trying to cultivate my image as the go to guy for Eloqua contracting and I thought that I might do the same with this agency. All food for thought – and thank you very much for taking the time to read my article, hopefully answer it and certainly make a comment.
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Not sure Greg, don’t see much appetite for Eloqua these days, since the acquisition by Oracle, Marketo is definitely the preferred partner and blends with more CRM systems.
I have had another two feedbacks very similar to yours Tim. I don’t know what Oracle are up to… They are improving their product and it is still really awesome but it doesn’t look like they are doing that much marketing of it. I guess the new strategy must be bundle it up and get their ERP clients to buy it and then implement it. I think it is sad because it really is an awesome product. Hell, if Eloqua managed to make me leave the army it must have something to it. I think for now I want to remain niche, I have been trying to cultivate my image as the go to guy for Eloqua contracting and I thought that I might do the same with this agency. All food for thought – and thank you very much for taking the time to read my article, hopefully answer it and certainly make a comment.