Welcome to my Eloqua blog
Coming from a background in Eloqua development and marketing automation, here's where I provide insight into my career, my passions and my life.
Most of these posts are going to be inspired by real life Eloqua based situations that I am currently facing with clients. I am also going to review the different apps that I "integrate" with Eloqua and provide you with real life use cases for them. If anyone has anything they would like me to review or a situation they would like me to look into get in touch using the contact page and I will do my best to have a post up within about a week.
Agency Secrets: Types of Email Opt-ins for B2B Marketing
I get asked about email opt-ins constantly—and the truth is, this post has everything you need to get your head around...
Agency Secrets: How much should lead source reporting for every lead/campaign/sale really cost you?
Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...
Agency Secrets: How much should a GDPR/CCPA/PECR-Compliant Cookie Banner really cost you?
Warning: Are You Being Overcharged by Your Marketing Automation Agency? If you've been billed or quoted more than...
Harnessing the Power of Multiple Eloqua Lead Scoring Models for Each Product Line: A Game Changer for Marketing and Sales
One of the things I have found is that some clients see Eloqua lead scoring as a box ticking exercise. They build a...
Eloqua Technical: How to capture exactly which campaign, medium, etc, a lead used to come on to your website even though they navigated around several pages before conversion.
I got asked by a subscriber how they could track UTM parameters on the first touch to their website from all mediums,...
Eloqua Blog: The benefits of Integrating Oracle Unity with Eloqua
I am getting more and more enquiries about Oracle Unity and what benefits integrating it with Eloqua will bring. To...
Eloqua Guide: How to use the Eloqua Sandbox
In the ever-evolving landscape of digital marketing, it's crucial to have a safe and controlled environment to test...
Eloqua Progressive Profiling 3: Hiding standard fields when you have the data
When an Eloqua landing loads, provided the user has the Eloqua cookie set, their information is automatically...
Eloqua Progressive Profiling 2: Resetting the form if the email address is wrong
I like to break form questions down into into four parts. When an Eloqua landing loads, provided the user has the...
Eloqua Progressive Profiling 1: What is it?
Most clients I have ask me how they can quickly start doing Eloqua progressive profiling on their Eloqua landing...
Eloqua Forms: Concatenating custom questions to pass over to CRM
A problem I have come across frequently is that marketing departments like to add a number of bespoke questions to...
What is Eloqua?
Eloqua is a cloud-based marketing automation platform that helps businesses automate their marketing processes and...
Part 5. Eloqua Master Exclude
There will be times that you do not want email to get sent to contacts for a multitude of reasons. This guide will...
Part 4. Eloqua User Access Levels
One of the first considerations you will need, is what different levels of Eloqua user access do you want users to...
Part 3. Eloqua Marketing Systems Architecture
You need to always know what other systems your Eloqua instance is integrated into. If you don't you are going to...
Part 2. Eloqua Architecture Document
If you do not have an Eloqua Architecture Document you are going to have a bad time. You need to fully document...
Part 1. Eloqua Implementation Post Smartstart
I am going to take you how I approach a full on Eloqua implementation. I am not however going to teach you how to do...
Eloqua Blog: This will cheer you up if you are heading back to the office!
This video made me laugh so much it was unreal. Whether you can't wait to get back, are back, don't want to go back...
Part 3. Eloqua email deliverability factors that you control
This is part 3 of my Eloqua email deliverability series. I strongly advise you to start from Part1. What is the...
Part 2: Eloqua email deliverability: Who is involved?
This is part 2 of my Eloqua email deliverability series. I strongly advise you to read Part1. What is the object of...
Part 1: What is the objective of Eloqua email deliverability?
Welcome to my series of articles about Eloqua email deliverability, whilst I reference Eloqua here this is applicable...
Email Bloopers, 5 funny stories & what to do if it goes wrong
Email marketing is great, the chances are if you are reading this you work in the field of email marketing. As you...
Eloqua Blog: Progressive Profiling and Cookie Opt-out
As more and more privacy laws creep in around the world you may be facing yourself with the dilemma of having to allow...
Eloqua Alert: Apple privacy update kills open rate
Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy What is Apple’s...
Eloqua Lead Nurture: Deltek Case Study
In early 2013, Deltek launched the “In Hand” integrated campaign aiming to generate leads from a list of 100 top...
Eloqua Persona Development: Return Path Case Study
What is an Eloqua Persona? Eloqua Personas are customer archetypes of typical, target users representing a group of...
HMH: Eloqua campaign reporting on SFDC Dashboards
Client Challenge HMH approached Automate2Revenue who I was contracted to with the following objectives: Deliver SFDC...
Eloqua Tool: Eloqua Blind Form Submit Tool
Using the tutorial I have created here: https://greg-staunton.com/eloqua-blind-form-submit add in the different things...
Eloqua Training 2.0: Eloqua Blind Form Submit
I quite often get asked during implementations for functionality over and above clickthroughs on emails or request...
Eloqua Contractor Personal: Memorial Day
“This is the day we pay homage to all those who didn’t come home. This is not Veterans Day, it’s not a celebration, it...
Eloqua Feature: Eloqua form spam protection
There is hell and then there is another place below hell. That is where those pesky little spambots live during the...
Personal: Going to the Chernobyl reactor
This post has loads of videos and photos! It is also very personal to me but I still want to share it with you.I...
Eloqua Blog: How many of you are using Eloqua… Or something else?
Thank you for voting! In a few weeks I will publish the results and your vote will help me to write the best articles...
Eloqua tactical: How to create your own Eloqua lead scoring model
Whilst I have focused on Eloqua for building out a lead scoring model all the content in this blog is relevant to any...
Part 8: Enabling SFDC Eloqua integration auto synchs
This is part eight of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 7: Eloqua SFDC integration enablement & activity writing
This is part seven of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 6: SFDC / Eloqua data priority & account linkage
This is part six of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 5: Creating Eloqua SFDC custom web links
This is part five of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 4: Configuring outbound Eloqua SFDC integration API calls
This is part four of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 3: Configuring outbound Eloqua SFDC auto synchs
This is part three of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 2: Preparing to use the native Eloqua SFDC integration
This is part two of the Eloqua SFDC native integration guide. To begin this tutorial at the start please use this...
Part 1: Integrating Eloqua & SFDC using the native integration
The Eloqua SFDC Native integration connector At the production of this guide, Oracle has said that they will stop...
Designing an off the shelf lead nurture engine for Oracle
A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to...
Eloqua Training: 104 Creating Eloqua Landing Pages using the template editor
Creating Eloqua Landing Pages using the template editor 1 Introduction Landing pages are often the first significant...
Eloqua Blog: Lead Nurturing Markie – Runner Up
I am going to switch tack with some more theoretical posts rather than the technical ones. Before I begin though I...
Best time to send email: Eloqua Send Time Optimization
As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The...
Eloqua Blog: New Topics
It has come to the time of year where I need to ask you all what you want me to write about next. Please use the poll...
Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App
Before we start, this post does have a sales pitch attached to it. My colleagues and I at P8ypus have put together an...
Eloqua Training: 107 Eloqua Multi-Step Campaign
Introduction to sample case to create your Eloqua multi-step campaign Sometimes you are going to need to create a...
Eloqua Training: 108 Eloqua Reports & Dashboards
The Top 10 Eloqua Reports I often get asked by people, “Greg, what are your top ten out-of-the-box Eloqua reports?” So...
Eloqua Development: Automatically add Query String to all pages links
Background to the problem One of the big problems that marketing has when it comes to using their analytics platforms...
Eloqua Training: 106 Eloqua Simple Email Send Playbook
106 Eloqua Simple Email Send Playbook Introduction A simple email send is a way that you can send out a one-off email...
Eloqua Training: 105 Eloqua Segmentation
105 Segmentation Playbook OVERVIEW Eloqua segments are used for sending simple emails or pushing contacts into...
Eloqua Devops: Free Eloqua devops certification course
Eloqua Devops crash course (DISCLAIMER - The examples used in here are satirical; past, present and future employers –...
Eloqua Practical: Eloqua / Workfront Integration
Integrating Eloqua with Workfront This article will teach you about how to integrate Eloqua with Workfront. ...
Eloqua App Review: Relationship One Asset Name Generator
Relationship One asset name generator app This is seriously cool – a huge shout out the guys and gals at Relationship...
Eloqua Blog: Developing an Eloqua naming convention generator tool
The Eloqua naming convention generator I had a reader ping me a message asking me if I could give them some advice on...
Eloqua Training: For beginners
Eloqua training for beginners I had a subscriber reach out to me thanking me for the training articles I have put...
Eloqua App Review: Litmus App
Eloqua App Review: Litmus App Overall: Good bit of kit but not impressed at all by their pricing strategy I was...
Should I launch an Eloqua Agency?
For a number of years before becoming an implementation specialist, I worked in and ran a number of agencies dealing...
Eloqua Training: 103 Form Creation in Eloqua
Creating forms 1 Introduction Forms are an integral part of landing pages, they are the method employed through which...
Eloqua App Review: Form submit & how to stop it breaking!
One of the really handy features that Eloqua has is the form submit action that can be used on either Eloqua’s...
Eloqua Training: 102 Email Creation Using the Template Editor
102 Email Creation Using the Template Editor 1 Official Eloqua Documentation For generic Oracle documentation on the...
Eloqua Blog: SMS & Eloqua
SMS & Eloqua I have recently been thinking about some small work I did with red cross in Norway. They very...
Eloqua Training: 101 Contact upload
1.1 Eloqua Contact Upload Overview There are two parts to a contact upload in Eloqua that that need to be considered:...
Eloqua Blog Question: What topics shall I cover next?
It's been ages since I last wrote an article and posted it to you but then again, I hope you haven't been chained to...
Eloqua Nightmares: My worst ever SFDC integration
This article isn’t so much an Eloqua technical how to guide. It is more a how NOT to guide when it comes to...
Marketing Practical: A Disruptive Marketing campaign with Live Results
Before the current contract I am on I applied for a contract Eloqua position at Panasonic. I thought that running the...
Eloqua Picklists – ISO Code, EN, NL, FR, DE & ES Countries
Recently I have been working on form migrations and whilst this post will concentrate on Eloqua and Eloqua picklists...
Making GA Data Usable in Eloqua
Welcome to part four of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want...
Passing GA Data through Eloqua Forms
Welcome to part three of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want...
Eloqua / Google Analytics Integration
Welcome to part two of my guide to integrating Google Analytics with Eloqua. If you have reached this page and want to...
Setting up Google Analytics friendly campaign links
Whilst Eloqua reporting can provide you with some level of detail when it comes to reporting on your campaigns, like...
Add favicon and page title in the Eloqua responsive landing page builder
I am currently creating some Eloqua landing page templates for a client using the new (today is the 13th May 2019)...
Integrating 1 Instance of SFDC to 2 Instances of Eloqua
Integrating one instance of SFDC with unique, shared contact and lead objects into two instances of Eloqua. Scenario: ...
Automatically Deleting Contacts from Eloqua
Every now and then I have clients looking for a way to automatically delete contacts from Eloqua so today I’m going to...
Eloqua Tracking & Google Tag Manager
How to add Eloqua Tracking to Google Tag Manager in 60 seconds. One of the first things clients want to do when they...
