In Eloqua as with any other system, a picklist is a list with two columns:

• Name
• Value

When an Eloqua picklist is added to a form field the name is the part that the end user will see, value is the back-end value that gets stored in the Eloqua database.

A simple example of an Eloqua picklist would be days of the week:

On the front end of the Eloqua form that uses this Eloqua picklist for days of the week the user will see a dropdown with the days of the week but when they submit the form the number value is what gets passed back.

Right now you may be thinking, why do we pass back another value to the Eloqua database?

We do this because we are going to pass the Eloqua database value back to a CRM platform.  Most CRM systems these days use language packs which will then translate the value back into a name for a picklist in the CRM depending on permission settings.

A CRM user with French language permissions will see Lundi for Monday but the backend value remains 01.

Back to the country list….  Over the years, time and time again I have had to compile a list of countries in various languages, so I have decided to compile a list for you.

Here is the start of the list:

If you want me to send you the excel list, please message me or connect on LinkedIn here.

Adding your picklist to Eloqua

To create a picklist in Eloqua you need to go to Settings > Manage Picklists.

Click on Picklist > Add new picklist.

Give your Eloqua picklist a name and the click Save.

Now you need to carve up the country list excel file you have from me so you have country ISO code and the corresponding country name in the chosen language.  Add two new columns at the top of you excel file, Option Value and Option Name.  Option Value is the column heading for ISO code and Option Name is the front end label that users will see on the front end of your form.

Click on Picklist > Upload Picklist.

Give your new Eloqua picklist an upload name (it really doesn’t matter about this) then click on Next.

Click on Choose file, select the file in the window that comes up and click on Upload and Preview Data.

You will now see the list of uploaded name and values.  Provided you have selected the right file to upload into Eloqua click on Next.

Check that Option name/Value match up to the corresponding columns in your new Eloqua picklist, then click Next.

Click Next to import the list.

Now your import is ready, just click Finish and it is complete.

So now you have it!  Once again hit me up on LinkedIn for the countries excel file and thanks for reading.