Eloqua Training: 108 Eloqua Reports & Dashboards
The Top 10 Eloqua Reports
I often get asked by people, “Greg, what are your top ten out-of-the-box Eloqua reports?”
So here you go, another playbook – enjoy!
To read the full instructions provided by Oracle for all reports and functionality visit: https://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/Help/Insight/Insight.htm.
The following reports will probably be the ones you will rely on most of the time:
- Campaign Analysis Overview
- Campaign Analysis Overview by Segment
- Email Analysis Overview
- Email Clickthrough Link with Query String Breakdown
- Email Bounceback Overview
- Bounce Back History with Messaging
- Contact Field View
- Email Frequency
- Query String Parameter Overview
- Website Overview Report
This playbook runs through how to use reports using the Campaign Analysis Overview report as an example.
To access Eloqua Insight you need to click on Insight.
Campaign Analysis Overview
View engagement metrics for one campaign or multiple campaigns within the time frame selected. Track campaign performance easily.
Click on campaigns
You will now get a list of contacts
The remaining reports are all accessible through the search functionality on the Insight homepage here
There are also a number of dashboards that you can use. To access dashboards click on Reports and then Dashboards
Campaign Analysis Overview
Click on campaign analysis
The top of the page is where you can set your reporting parameters
(HINT: right click on the report you want and then select open in a new tab)
You report should look like this
Individual Campaign Reporting
Navigate back to the dashboards homepage, you will see Individual Campaign Reports.
Email Opens by Device Metrics
Email Opens by Device Metrics is a dashboard that tells you what devices / operating systems your contacts are using.
Click on Email Opens by Device Metrics
The second section details email opens by mail client
The third section details email opens by operating system
Email Analysis Overview
Email analysis overview provides a dashboard report of emails. Click on Email Analysis Overview.
You can now change the date range and email groups.
At the bottom of the report you can see all the emails in the parameters that you set.
From here you can click on an individual email report to pull up their dashboard.
You will now see the Individual Email Report
Individual Email Reports
Navigate back to the dashboard homepage and click on Individual Email Performance.
Type in the email name of the individual email that you want to create a dashboard report for and click View.
You will now see the individual email dashboard report
Overall Form Performance
Navigate back to the dashboard homepage and click on Overall Form Performance
You will then see the form reports dashboard.
At the time of producing this playbook Eloqua was not currently being used with forms. To drill into this dashboard you can change the parameters for the time and the type of form.
Landing Page Performance
Navigate back to the dashboard home page and click on landing page performance
At the time of producing this playbook Eloqua was not currently being used with landing page. You can scroll down and then view comparison reports of all landing pages that fit the search criteria.
For more detailed reports please contact your analytics team – or me!
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