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Eloqua Feature: Eloqua form spam protection

There is hell and then there is another place below hell.  That is where those pesky little spambots live during the day coming out at night to wreak havoc on your forms filling your lead que with promises of bitcoin riches, SEO expert claims and other such nonsense....

Designing an off the shelf lead nurture engine for Oracle

A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua. They essentially wanted me to architect what I had created when I...

Eloqua Blog: Lead Nurturing Markie – Runner Up

I am going to switch tack with some more theoretical posts rather than the technical ones.  Before I begin though I feel it is appropriate to establish my credibility though in the field as a marketer.  It was 2011 and I returned to work at Axios Systems back up in...

Best time to send email: Eloqua Send Time Optimization

As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The subject line The call to action Content personalization Send time Email send time is the one decision that is a problem for even the most experienced email...

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