ServiceNow Eloqua


ServiceNow make the world of work, work better for people. They deliver digital workflows that create great experiences and unlock productivity.

With 6,200+ customers, ServiceNow serve ~80% of the Fortune 500. And they are on the 2020 list of FORTUNE World’s Admired Companies®.

Client Challenge

This was a very weird one.  It appears that whilst they are an Eloqua customer and they had access to Eloqua for some reason or other, internally, they could not send out a massive event campaign they were running all over EMEA from Eloqua.

The event spaces were all booked, speakers, lined up, external advertising up and running, microsites with forms being processed through Eloqua, they literally just could not send their emails the their entire EMEA database which was about 50k contacts.



They came to me for a solution, obviously I said no problem.  Took their emails, very quickly learned another platform, Active Campaign.  Next step was:

  • Import their database
  • Upload all their emails
  • Build in personalization, etc
  • Build out campaign workflows
  • SFTP integration for signups.

Once this was all approved away we went.  It was just a case of monitoring things and sending campaign reports, which Active Campaign does really well.

This was a short project with a company I have always admired.  Sadly it was a fleeting brief engagement but I gave ServiceNow a great price and delivered what they wanted on a brand new platform to me.  I hope to work with them again.

Greg Staunton

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