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PwC Eloqua

PwC

With over 10,000 team members globally, PwC Digital Services provides clients with a new kind of consulting to help them reimagine their businesses for the digital age.

In 2015 PwC was named one of the world’s largest digital agencies and the world’s largest mobile marketing agency by Ad Age. PwC was also named a leader in Digital Transformation, Digital Strategy, Digital Operations, Digital Products/Services, and Customer and Brand Engagement consulting services by leading analyst firms.

Client Challenge

PwC had been selected by dunnhumby to pick up the pieces of a failed implementation that Oracle & KPMG had delivered.  They needed a heavy hitting lead developer and consultant to lead a marketing transformation program.

 

Approach

I have a blueprint for Eloqua implementation / Marketing transformation programs that I continually refine and had perfected through my time contracted to Deloitte.

I slotted in with the team very quickly and really enjoyed my time with them.

Whilst I was with PwC I had several analysts assigned to work with me.  I taught them how to use the Eloqua platform along the way.

 

Impact

We delivered the implementation on time, within budget and I upskilled the analysts assigned to me.  I managed to inspire them to take up a career in marketing automation.

 

I really enjoyed working with the PwC team, they did things differently to Deloitte and seemed to be more personal and easy going.  I am not saying that one firm was better than the other.  It was a unique experience and I would welcome the opportunity to work with them again.

Greg Staunton

Learn how to build CMO dashboards with Eloqua data in SFDC

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