LexisNexis
LexisNexis is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world.
LexisNexis serves customers in more than 130 countries with 10,000 employees worldwide, is part of RELX Group, a global provider of information and analytics for professional and business customers across industries.
Client Challenge
Lexis Nexus wanted to on-board two parts of the RBI group, Nextens & Xpert HR. Both platforms had been through the Eloqua smart start but then very little else had been done with them and the marketing teams did not know how to use the platforms.
Lexis Nexus had a central team that carried out most ongoing Eloqua campaign work with the different brands. Nextens and Xpert HR wanted to have decentralized Eloqua meaning that they would need to be fully on-boarded and trained on the Eloqua platform.
Approach
The approach taken was a standard, straightforward Eloqua implementation and migration. The following activities took place:
- Eloqua templates for emails, landing pages and campaigns were created
- Eloqua was integrated with SFDC and Hadoop
- Lead scoring models created
- Custom training on Eloqua email, landing page, form and campaign templates
Impact
This six month engagement had the team fully proficient in the use of Eloqua so there was no need to rely on the central management team.
I think this was my best implementation and transformation program yet. The engagement saw me flying back and forth between London and Amsterdam quite often. The team were so anxious to learn the platform and even in the final step of training they had built out seriously amazing Eloqua multi-step campaigns.
