DNV GL Eloqua


DNV GL is the independent expert in risk management and assurance, operating in more than 100 countries. Through its broad experience and deep expertise DNV advances safety and sustainable performance, sets industry benchmarks, and inspires and invents solutions.

Whether assessing a new ship design, optimizing the performance of a wind farm, analyzing sensor data from a gas pipeline or certifying a food company’s supply chain, DNV enables its customers and their stakeholders to make critical decisions with confidence.

Driven by its purpose, to safeguard life, property, and the environment, DNV helps tackle the challenges and global transformations facing its customers and the world today and is a trusted voice for many of the world’s most successful and forward-thinking companies.

Client Challenge

DNV GL had nine different business units each using a different, customized to the business unit instance or Pardot.  Again each instance was connected to different CRM platforms and each business unit operated their own marketing campaigns independently.

Interestingly enough they did not make use of Pardot landing pages or forms preferring to have all content managed on their website CMS Tridian.



Although I was contracted to Deloitte Norway for this Eloqua implementation I ended up doing this implementation solo.  I was lead consultant and developer.

The implementation used 3 week sprints where we packaged up into 9 sprints:

  • Sprint 1: Core Eloqua setup
  • Sprint 2: Advanced Eloqua setup
  • Sprint 3: Eloqua email, landing page, form and campaign templates & Eloqua database setup
  • Sprint 4: CRM migration &Eloqua / SFDC integration
  • Sprint 6: 3rd party martech integration
  • Sprint 7: Advanced backend Eloqua programs
  • Sprint 8: Eloqua training
  • Sprint 9: On-going Eloqua support



The project was a complete success and on-boarding went very smoothly.  There was no real need for additional product support.  Handover was very simple and the client needed no more help from any other agencies being fully self-sufficient.

I have never worked with a Norwegian client before and it was a very friendly, co-operative environment.  The implementation went really well and I was genuinely sad when the implementation was over.  They will be very successful with Eloqua because they have clear ideas about what they want to do and have a real can-do attitude when it comes to new initiatives.

Greg Staunton

Sony Professional Services

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