Deltek
Headquartered in Herndon, Virginia, with over 3,000 employees worldwide, Deltek is the leading global provider of enterprise software and information solutions for project-based businesses.
Better software means better projects. Deltek delivers software and information solutions that enable superior levels of project intelligence, management and collaboration. Theeir industry-focused expertise makes their clients projects successful and helps them achieve performance that maximizes productivity and revenue.
Client Challenge
Deltek needed an Eloqua partner to help them with a one off campaign. The campaign was targeting their top 100 key accounts. The campaign was an integrated on and offline campaign driving contacts to a central microsite that would change based on their persona and company information.
Approach
A microsite was built using PURL pages. Dynamic content would change bullet points on the microsite based on the contacts persona. The segment of contacts for the campaign went into an Eloqua multistep campaign. From here their mailing address details were sent to a mailing house where they got sent a box containing gloves, umbrella, etc, things for winter time. In the card that came with the box had their PURL address. If the PURL address was not activated this would then stimulate a series of emails getting sent driving them to the page. If it was activated and they had not filled out the form the contact wold then be sent to a teleservices tier 2 que to convert them.
Sadly with some engagements you only get to be with the client for a limited time. The response was good and although this was in 2013 it is rare as hen’s teeth to find a client that goes all in with different channels on a campaign.
