VMware

VMware believe that software has the power to unlock new opportunities for people and our planet. They look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Their compute, cloud, mobility, networking and security offerings form a digital foundation that powers the apps, services and experiences that are transforming the world.

Every day, they work to solve our customers’ toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more – to define the digital foundation that will accelerate the next wave of innovation.

Client Challenge

VMware needed an Eloqua partner to deal with all their day to campaign execution as well as handle their much larger annual lead nurture programs.  Since it was VMware the challenge they had was with volume.  They had emails going out in 28 languages.  On top of that multiple platforms that they were marketing, they were on Eloqua 9, had a database size of 6 million which of course dramatically slowed their system down.

Approach

Day to day business campaigns needed a well thought, automated campaign delivery process.  As such one was created using Zoho ticket.  That was the easy part.

When the major campaign for the year hit this was a huge effort.  I only had a small team and had to enlist the help of a friend of mine, Chris Corney, fly him out of Singapore and back to Britain for a few weeks.

In the end we got the campaign delivered on time, in budget but yes, it was a rollercoaster.