Sage is the global market leader for technology that helps small and medium businesses perform at their best. Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support with their partners to manage finances, operations, and people. They believe in doing everything they can to help people be the best they can be, so the combined efforts of 13,000 Sage colleagues working with businesses and communities make a real difference to the world.
Sage needed some additional Eloqua resource to help them with the launch as Sage Live. They specifically needed resource to help them with the development of:
- Sage Live microsite
- Four different emails that pointed to different types of marketing collateral on the micrsote, namely:
- Product factsheet
- Case study video
All of these emails were to be sent sequentially however a contact could be sped up depending on if they had looked at any of the other marketing collateral and dropped from the campaign when they signed up for a trial.
The approach was pretty straight forward. A meeting with the client to understand exactly what it was they were looking for followed by the white boarding of the campaign so we could get the different rules for speeding up or stopping the campaign sorted out.
We moved to build which was very straight forward, from here it was a simple case of go live.
The launch was a little chaotic because the creative and content kept on changing up until the last minute. Add an 8 hour difference in time zones and as you can imagine things were tight. In true fashion though we got this all over the line on time and Sage had a successful launch. I believe that the creative team got to go to the launch and they even had a chocolate fountain!