dunnhumby / PwC

Turning around a failed Oracle/KPMG implementation

PwC was brought on board to implement the full stack of Eloqua, Oracle Sales Cloud, CPQ and ERP.  This was because a previous Oracle/KPMG project had failed.  This was a global roll out with about 30 people being part of the dh Intel project; its sole aim to re-implement the entire stack.

The project took one year and was a success.  I was both lead consultant and developer on Eloqua, gathering all the requirements globally, setting up and integrating the platform.  Then training and providing support to:

  • 1 central Eloqua support group
  • EMEA marketing teams
  • APAC marketing teams
  • Americas marketing teams


During the project the following items were delivered:

  • Eloqua / OSC integration
  • 12 backend data manipulation programs
  • 3 waves of marketing teams on-boarded with bespoke Eloqua training
  • Lead nurture campaigns set up
  • Email, landing page and Eloqua templates set up


None yet, although dunnhumby have indicated that they would like to submit in the future.

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