Wow…. I’m the developer that created this app. I was fresh out of college. This brings me so much nostalgia

Thanks.

How have you tracked first/last touch in Eloqua? How have you mapped this to account/opportunity?

Hi Aditi, Thank you for the compliment. I do not believe it stops the user from submitting the same form twice. I will write my next article on this.

Thank you for this wonderful article. Does Spam protection stop the same user from submitting the form more than once or it’s exclusively for Spam?

How does one tackle the problem of users filling the same form more than once?

Thank you.

Hi Mark, I am glad it works for you. Keep kicking ass!

Thanks Michael, sometimes I think about stopping writing articles but it is messages like yours and moments like this that make it all worthwhile.

Good question – It will automatically get set for all outbound emails moving forward, the Google Analytics append will have already fired on outbound emails, at the point of send, this is when Eloqua will set the query string so even if you have on-going automated lead nurture programs you do not need to resave your emails, just set your desired query string and add in the desired field merges for the variables and you are all set!

Personally I have never been a big fan of percentage based scoring, best practice guidelines and anecdotal evidence suggest the profile scoring models utilize three or four fields which of course are standardized on picklists. Whilst the lead scoring module in Eloqua is really easy to use I prefer to see it as a stepping stone. It makes lead scoring appear easy but as you are eluding to, if we were to be puerile about terminology it might be best called the lead rating module. I prefer the program builder/program canvas approach because it is far more robust and allows for much more sophisticated lead scoring like you are asking about. It also allows if you want to take things further for 3d lead scoring models based on the decision making unit giving you account based scoring and if you are going to delve into account based marketing the ability to speed up or slow down different campaigns aimed at the different members in the decision making unit so that you stimulate internal conversations which will drive the account towards purchase.

Context: I’d like to better understand how to include “negative scores” into our model. If a Contact has criteria which is undesirable, is there a way to purposefully score them lower? In my understanding, I could achieve this within the E9 interface, using negative points, but I could not achieve this within the E10 interface.

Greg this article or post is great. But we followed what you showed and it did not work for us. We are using Eloqua first person tracking. Is there something different that needs to be done for this? Please advise and thank you for the great post.

If we also set the Dedup Handler “Delete Permanetly” for “Non-matches (xx)”, won’t that delete all the other contacts that does not match the Shared List, which is the remaining of the Contact DB?

Hi Greg, sorry for my late response.
I’m very new to Eloqua and I’m don’t know how to use a feeder and create a program builder.
Do you have any tutorials along this line to create feeder, program builder, custom object program?

How do I push the contacts from this “Inactive contacts” segment into the program, mark them as hardbounce (i.e. Invalid Email status when we search for contact)?

Thank you.

Hi there,
So I would use one of two approaches:

1. I would either use a field on a custom object, preferably your subscription preferences CDO or a contact field (personally I would go down the custom object route). Create the field and then use a feeder on a program which would identify the Inactive Contact and then use program builder to push their associated custom object into a custom object program, that would update the custom object field. If using the contact field route just use an update rule.

2. You could use a program to pull them in on a feeder and then update them instead as a hardbounce – sadly the mark as unsubscribe isn’t a function.

If you want a one to one on this https://meetings.hubspot.com/gs14

Hi Gr3g5ta,

I am interested in how to implement first-party tracking scripts in GTM. Any chance you can share?

May you advise how can I automatically mark Inactive contacts from this segment as bounceback please?

Thank you.

Hi Farrell, That is correct. You can also view it in profiler as well.

Thank you.